Elysium approached me to create a brand new identity for their new hair and beauty salon opening in the West Midlands.
The logo needed to communicate serenity and calmness, combined with a modern twist that help launch them into a competitive market. As the meaning of Elysium is ‘a place or state of perfect happiness’, this was of most importance whilst developing the brand identity.
A simple mandala graphic teamed with a clean, sans-serif typeface gives the brand standout and makes it instantly recognisable within its industry. Minimal and contemporary with a striking colour palette, the Elysium brand creates a solid first impression that will intrigue customers to find out more.