I was approached by SMART Balustrades, a market leader in handrails and balustrading systems, to develop their new identity, pushing their brand forward within its industry.
The client wanted a professional, modern and dynamic identity that would target the building contractors and architect markets.
The logo created utilises recognised shapes and structures within the industry to create an identifiable logo marque which can be used across various mediums in both print and digital. The simple icons represent handrails and stairs, whilst the bold colour palette puts them at the forefront against competitors, creating a memorable, confident brand.
As well as the brand identity, I also developed the website, providing a user-friendly experience for both existing and potential new customers/clients. This has helped to promote SMART Balustrades as a strong brand, providing a professional service within the industry.